<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><BLOCKQUOTE type="cite"><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Helvetica"> </FONT><FONT class="Apple-style-span" face="Helvetica">“The commodity can be understood in its undistorted essence only when it becomes the universal category of society as a whole. Only in this context does the reification produced by commodity relations assume decisive importance both for the objective evolution of society and for the attitudes that people adopt toward it, as it subjugates their consciousness to the forms in which this reification finds expression. . . . As labor is increasingly rationalized and mechanized, this subjugation is reinforced by the fact that people’s activity becomes less and less active and more and more contemplative.”</FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><BR></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><FONT class="Apple-style-span" face="Helvetica"> </FONT><FONT class="Apple-style-span" face="Helvetica">—Lukács, History and Class Consciousness</FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><BR class="khtml-block-placeholder"></DIV></BLOCKQUOTE><BR><DIV>the quote above opens chapter 2 of <FONT class="Apple-style-span" face="Helvetica">The Society of the Spectacle:</FONT></DIV><DIV> </DIV><DIV><FONT class="Apple-style-span" face="Helvetica"><A href="http://www.bopsecrets.org/SI/debord/2.htm">http://www.bopsecrets.org/SI/debord/2.htm</A></FONT></DIV><DIV><FONT class="Apple-style-span" face="Helvetica"><BR class="khtml-block-placeholder"></FONT></DIV><DIV><FONT class="Apple-style-span" face="Helvetica">also:</FONT></DIV><DIV><FONT class="Apple-style-span" face="Helvetica"><A href="http://lunchboxshop.com">http://lunchboxshop.com</A>/</FONT><FONT class="Apple-style-span" face="Helvetica"></FONT></DIV></BODY></HTML>